K-array’s UK distributor 2B Heard struck a deal, which saw Ireland’s Professional Audio named official dealer for the brand across the country. So, what can Professional Audio bring to the table? According to Dave Wooster, director at 2B Heard, the shared vision and symbiosis between the companies will provide the perfect platform for long-term success in the region.
“We needed a reliable partner who is strong in the pro audio install sector – and they really fit the bill in Ireland,” he explains.
“They are growing in a really strong way. They have exactly the same outlook and vision as us, and that will hopefully benefit our growth. K-array products bring them a high-end loudspeaker system that is unique in the market, in terms of quality, performance and form factor.”
Another appealing factor for 2B Heard was Professional Audio’s history with K-array. Gareth McCarthy, business development manager at Professional Audio, says “We already have experience in selling K-array into the country and it was only natural that this deal would come at this time of growth in this sector in Ireland. Both companies (Professional Audio and 2B Heard) focus on high quality product and top customer service.
“Our past experience in selling K-array gives us a unique position within the Irish market and will allow us to go back to our past customers with good news and some new products to promote and sell.”
McCarthy also claims that the business is ready to hit the ground running with K-array, with a raft of promotions and sales initiatives already in place.”Besides the usual social media and marketing channels, the first thing we intend to do is the K-array open day in October,” he continues. “We have already spoken to a few key accounts within the country and interest in this is high. We also have the advantage of having a man on the ground who can visit the customers directly, and finally we have a 25+ year old address book with whom we can spread the word. The biggest challenge, and, indeed, opportunity, McCarthy adds, is differentiating K-array from the rest of the competition and enabling customers to experience exactly what it has to offer.
“We have a tremendous advantage because as soon as customers experience K-array, they understand what makes it special. It’s all about giving people the chance to see the quality and hear the fidelity of K-array solutions, and that’s precisely what we’re going to do.”