Posted from www.commercialinteragrator.com and written by Craig McCormack.
The 2016 Summer Olympics in Rio have for months been getting well-earned negative publicity for the health risks for participants and spectators of the worldwide celebration of athletic excellence.
But there will be no shortage of eye-popping and innovative technology broadcasting the Games, being used by the athletes, and at the venues by which they’re competing. From LED video walls to virtual reality programming to live streaming and more, technology will be everywhere during the 2016 Summer Olympics.
Leyard provided three Leyard TVH Series LED video walls for the NBC Olympics set within the International Broadcast Center in Rio and one Leyard TVH Series LED video wall for NBC’s outdoor set in Brazil.
PHOTOS: Technology at the 2016 Summer Olympics
The Leyard video walls a 13-foot wide by 13-foot tall video wall comprised of 169 displays and an 8-foot wide by 7-foot tall video wall made up of 56 displays, both with a 1.9mm pixel pitch for ultra-high resolution graphics and video playback.
NBC’s sets will also feature a 9-foot wide by 12-foot tall 2.5mm pixel pitch in-floor display made up of 108 displays.
Audio_Technica is providing microphones, broadcast headsets and monitor headphones for NBC’s Olympics coverage. Audio-Technica’s BP4027 and BP4029 stereo shotgun microphones will be mounted on cameras to closely follow the action; while AT4050ST large-diaphragm stereo microphones and BP4025 X/Y stereo microphones will capture ambience from the games’ various venues.
Meanwhile, announcers will wear BPHS1 broadcast stereo headsets in audio-over-IP venues to provide separation between their voices and the ambient sound; and reporters will use BP4001 handheld cardioid dynamic microphones for interviews.
Producers will use ATH-M50x professional monitor headphones in edit rooms, for monitoring RF mic receivers and submix consoles and for other applications.
Audio-Technica’s involvement with the Olympics is part of a long-standing relationship with NBC.
RTS is providing broadcast intercom systems and support for NBC’s production, including OMNEO, RVON, IP trunking ADAM intercom matrix and intercom panels.
Perhaps the most anticipated innovation for NBC’s Olympics coverage this year is the availability of 85 hours of coverage in virtual reality to Samsung smartphone owners through Gear VR and the NBC Sports app.
Fans can be virtually transported to iconic venues such as Maracana Stadium for an unprecedented view of the Opening Ceremony and Copacabana Beach for an immersive beach volleyball experience in the sport’s ultimate setting.
Olympic Broadcasting Services (OBS) will capture VR footage—including the Opening and Closing ceremonies, men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing and fencing as well as highlight packages of those sports—and provide it to NBC. All VR content will run on a delay from the day after the Opening Ceremony until Aug. 22, the day after the Olympics end.
Comcast plans to live-stream about 4,500 hours of video of every event of the Summer Olympics, from basketball and beach volleyball to javelin and judo, far exceeding the number of hours streamed during the 2012 event in London. The company also plans to broadcast some content in 4K on a one-day delay.
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The Rio Games will feature 34 sports and up to 41 events happening simultaneously.
The Rio Olympics are the first Summer Games since Atlanta in 1996 to occur in or near a U.S. time zone, meaning NBC can broadcast more events live for an American audience. NBC has long faced criticism for airing prerecorded coverage long after an event has occurred, especially in the Pacific time zone.
Many athletes are likely to be wearing analytic bracelets and high-tech sports bras that give them information to improve their performances during training sessions.
LeBron James, Michael Phelps, and Ryan Lochte, among many other stars across all major sports, will wear WHOOP during the 2016 Olympics. The wearable bracelet fits snugly on athletes’ wrists and tracks heart rate and steps but also tells athletes how travel is affecting them, how close they are to a potential injury and how much training is too much. It could be available to the general public soon.
In another cool innovation for Olympic athletes, Marcelo Blois Ribeiro, a professor and researcher in software engineering and smart systems for General Electric, developed an app for the Brazilian canoeing team that connects with sensors in the boat to measure the athletes’ strokes and progress throughout the course. It can also reveal when athletes lose focus.
GE dispatched drones to Rio for the Olympics and will broadcast daily on its Facebook Live page with “stories of everything from energy, healthcare and lightning behind the Olympic venues in Rio.”
LiveU will have more than 80 international broadcasters with LiveU equipment in Rio to cover the Olympics. The company is expecting about 15,000 live video sessions to take place during the Olympics using its technology.
Coverage will come via LiveU backpack and camera-mount IP-bonding devices such as the LU500, LU200, and LiveU Solo live streaming bonding solution; the LU-Smart mobile app and the Xtender external antenna; and LiveU cloud-based MultiPoint distribution service, which will allow customers to simultaneously share up to 100 concurrent live feeds.
LiveU’s support team will be at numerous Olympic venues, offering onsite 24/7 support in multiple languages throughout the Games. LiveU will offer multiple dedicated Wi-Fi hotspots near the two main stadiums in Barra and the Maracanã, as well in the International Broadcast Center (IBC).
LiveU will also have a special correspondent on the ground in Rio sharing updates on how its customers are using the technology to go live from the Games.
LiveU will be bringing the 2016 Summer Olympics to its fans and followers. Visit during the Games to see our daily updates, photos, and videos.
NHK will broadcast parts of the Rio Olympics in 8K—well, more accurately, 7680×4320 resolution or “Super Hi-Vision” as the company calls it.
Viewing an 8K broadcast will be rather difficult, even in Japan, since none of the equipment required to receive and display the 8K signal has yet been commercially released. Instead, NHK has set up two special 8K viewing theaters in Tokyo and Osaka, where it will broadcast the signal via satellite.
While the Olympic excitement is just beginning in Brazil, four years after hosting the 2012 Games, London has transformed part of the Queen Elizabeth Olympic Park into one of Europe’s largest technology clusters over the past four years, including the recent approval of a new, 68,000-square-foot innovation center that could open next year.
The London facility is designed to support businesses of all sizes “looking to revolutionize sport, health, fashion, design and the so-called Internet of Things.” It will have room for about 500 people, and officials hope “it will act as a sort of melting pot for industry experts, engineers, designers, students and businesses.”
It’s expected to include access to business-accelerator programs, entrepreneurship education, prototyping facilities and a technology lab. Companies will also be able to draw on an undisclosed amount of funding from client fund DV4 to help them scale nationally and internationally.
There’s no telling whether Rio will see that same economic and technological innovation by 2020, but London’s plan could serve as a model for future Olympic hosts on how best to repurpose the space set aside for the biggest event in sports.